TL;DR
- Lamborghini will launch its Revuelto NFT collection on November 7 in collaboration with Animoca Brands and Transak, as part of the Fast ForWorld project.
- Transak will facilitate transactions for purchasing these NFTs, offering payment options such as credit cards and bank transfers.
- Lamborghini aims to leverage NFTs to create exclusive digital experiences and strengthen its relationship with its community in virtual environments.
Automobili Lamborghini has announced the launch of a non-fungible token (NFT) collection named Revuelto, in collaboration with Web3-focused gaming developer and venture capital firm Animoca Brands, and crypto payment platform Transak.
This initiative is part of the project Fast ForWorld, which integrates digital Lamborghini cars into video game experiences. Starting on November 7, users will be able to acquire the Revuelto NFTs, which will grant access to digital Lamborghinis that can be used in games developed by Motorverse, a division of Animoca Brands focused on digital vehicles.
The wait is over – the first seamlessly connected super sports car has arrived!
Only 6 hours left to unlock Fast ForWorld and step into Lamborghini’s digital universe with your digital Revuelto.
Mint your Revuelto on: https://t.co/nDJSz3pN9e— Lamborghini (@Lamborghini) November 7, 2024
Transak, which has positioned itself as the payment partner for purchasing these NFTs, will allow users to choose from various payment options, including credit cards and direct bank transfers. This makes the acquisition process more accessible through its platform.
Lamborghini Continues to Bet on a Recovering NFT Market
Despite a recent security incident on October 21, when a phishing attack affected approximately 92,000 Transak users (about 1.14% of its customer base), the company assures that no financial information was compromised. According to a press release, Transak continues to provide a secure environment for user transactions in the NFT market.
The launch of Lamborghini’s Revuelto NFTs comes at a time when sales of digital collectibles have significantly declined from their historical highs. Although NFT monthly sales volume reached $356 million in October, this figure still represents a 353% drop compared to the $1.6 billion volume recorded in March 2024. Despite this market downturn, Lamborghini seeks to use NFTs as a tool to strengthen its connection with followers and create new forms of interaction in digital environments.
This entry into the digital realm by Lamborghini reflects the growing trend among luxury brands to use NFTs to expand their digital product offerings, focusing on specific consumer segments looking for differentiated and lasting experiences in the virtual world
