TL;DR
- Immersive Theme: Art Week 2025’s “TOUCH GRASS” theme invites users to explore emotional presence, sensory depth, and nature-inspired reflection through virtual installations and interactive storytelling.
- Creator Focus: Daily programming empowers artists with AI tools, mixed-reality showcases, and mentorship, guiding them from inspiration to execution across four curated days of creative development.
- Lasting Impact: Over 30 installations, including works by Shakeel, Jaskowska, and Vittoria, will remain live for a year, reshaping Decentraland’s cultural landscape and expanding its mythic visual canon.
Decentraland is set to launch its annual Art Week from September 24 to 27, 2025, under the theme “TOUCH GRASS,” a four-day celebration of sensory art, digital presence, and immersive storytelling. With over 30 installations and a lineup of acclaimed artists, the event invites participants to explore the emotional and creative potential of virtual worlds. From workshops to avatar fashion, Art Week 2025 promises a transformative experience for creators and visitors alike.
A Festival of Presence and Reflection
Art Week 2025 reimagines Decentraland as a living canvas, offering installations, workshops, and activations designed to cut through digital noise and reconnect users with human emotion and sensory depth. The theme “TOUCH GRASS” encourages reflection on intimacy, nature, and the future of virtual interaction. Bay Backner, Head Producer at the Decentraland Foundation, emphasized the event’s mission to deepen lives through digital art and invite newcomers into the metaverse as serious creative contributors.
Programming That Empowers Creators
Each day of Art Week follows a distinct arc. Day One introduces the possibilities of virtual creation in Decentraland. Day Two focuses on artist visibility and selection for mixed-reality exhibitions. Day Three dives into AI-powered tools, with partners like CSM, ImagineArt, and Sloyd showcasing how anyone can build 3D, game-ready art. Day Four wraps with a recap and closing celebration. The programming is designed to guide creators from inspiration to execution, regardless of experience level.
Immersive Installations and Lasting Impact
Over 30 large-scale builds will transform Decentraland’s landscape, with many remaining live for 12 months. Highlights include Sara Shakeel’s glittering “The Forgotten Sense,” Johanna Jaskowska’s uncanny “Synthetic Rest,” Amber Vittoria’s poetic “Where Her Thoughts Can Land,” Clara Bacou’s mythic “Bloomfang,” and Micah Alhadeff’s haunting “BloomSynth.” These works explore themes of touch, femininity, memory, and rebellion against sterile digital norms.
Fashion Meets the Metaverse
Ahead of Art Week, Decentraland partnered with Digital Fashion Week to host hybrid activations in New York and London, featuring projection-mapped showrooms and interactive photobooths. Designs by Loreine Studio, Emilija Slavkova, Stephen Vineburg, and Right Direction will be reimagined in Decentraland as immersive showrooms with exclusive avatar Wearables. This collaboration bridges IRL and URL fashion, expanding the reach of digital identity and self-expression.
