TL;DR
- The studio rebranded to Chicken Saga to reduce global gambling and regulatory associations.
- Core mechanics remain, including NFT acquisition via a gacha machine for 40 RON.
- An NFT-burning feature for character death acts as a deflationary supply sink.
Chicken Saga, formerly known as Sabong Saga, has officially announced its new identity, marking a key step in its development within the Web3 gaming space. The decision to rebrand follows an internal assessment of how the original title, rooted in traditional Filipino sabong or cockfighting, conflicted with the project’s central mission—to create an inclusive digital experience free from gambling or animal cruelty.
Originally launched with the goal of reshaping perceptions of sabong, the game introduced a creative concept centered on rescuing rather than harming chickens. Players entered a lighthearted digital environment that celebrated cultural symbolism while excluding violent or exploitative mechanics. Despite its cultural depth, the initial name carried global associations with betting practices and animal harm, elements incompatible with the game’s educational and ethical approach.
Growth, Vision, and Continuity
The rebranding does not represent a restart but a continuation of the project’s journey under a renewed vision. Chicken Saga now positions itself as a culturally conscious game ready to connect with international audiences while maintaining strong ties to its Filipino origins. The project’s inclusion within the Ronin network signals an expansion toward greater visibility and interaction across decentralized platforms.
Developers have expressed appreciation toward their growing player base, acknowledging their role in supporting the transition. By evolving without abandoning its foundation, Chicken Saga demonstrates how digital entertainment can preserve heritage through ethical storytelling and creative adaptation.
