TL;DR
- Playnance emerges from stealth after years building infrastructure to connect Web2 games with blockchains.
- It works with over 30 studios, processing ~1.5M daily on-chain transactions for 10,000+ daily active users.
- Its approach masks blockchain complexity, allowing Web2 users to interact through familiar interfaces.
The company Playnance made its first public appearance, revealing it has operated a large-scale Web2 to Web3 ecosystem for several years without prior disclosure. Founded in 2020, the company focused on the private development of its products, now positioning itself as a provider of infrastructure and platforms for mainstream users.
An Infrastructure Built for Mass Adoption
Playnance’s core technology functions as an infrastructure layer that integrates Web2 games with blockchains. The company confirmed connections with more than 30 game studios, enabling thousands of titles to execute actions directly on-chain. Its platforms, which include PlayW3 and Up vs Down, use shared wallet and infrastructure systems.
According to data provided by the company, its ecosystem processes approximately 1.5 million on-chain transactions daily and serves over 10,000 daily active users. Playnance emphasized that the majority of these users come from traditional Web2 environments. These individuals access the platforms without using crypto-native tools, such as external wallets or manual private key management.
The company’s approach prioritized the end-user experience, masking the underlying complexity of blockchain technology. Users can sign up and log in using familiar, Web2-style interfaces, while all operations execute and record on a blockchain in the background. This model allows for seamless movement between products without repeating onboarding steps.
Pini Peter, Chief Executive Officer of Playnance, explained the decision to maintain a low profile. “Our focus was on building systems that people could use without needing to understand blockchain mechanics,” stated Peter. The company prioritized live operation and real user behavior over public announcements.
Playnance’s emergence occurs as the blockchain industry shows growing interest in consumer-oriented applications for mainstream adoption. The company indicated it will base its future expansion on observed user behavior and the real-world performance of its platform.
