Decentraland has launched the maiden edition of Metaverse Beauty Week. CULT Creative Agency is the organizer of this experience. Besides the Decentraland Metaverse, the MBW will also take place in Spatial and Roblox. It will also occur in IRL events in London. Although the event begins on the 12th, the announcement of this event was made earlier in June.
The Ultimate Guide to @metabeautyweek💄
Curated by @CultLDN for the subversive beauty lovers and curious web3 explorers, this week is all about challenging perceptions of beauty through discovery and play.https://t.co/1xEePxT7KX
— Decentraland (@decentraland) June 9, 2023
While issuing the update, the team also gave a rundown of activities that players will engage in during this period. In addition, they stated that users should join this exercise via the Decentraland Desktop App for a seamless gameplay experience. This application is available on both Windows and Mac-powered computers. It offers a more stable connection and better visual animations than web browsers.
Details of the Decentraland Metaverse Beauty Week
The Decentraland Metaverse Beauty Week will run from the 12th to the 16th of June. Within this period, participants will get to enjoy multiple experiences. The event will feature top brands like LUSH, I AM PROUD, Neutrogena, ULTA, FLANNELS Beauty, Lottie London, etc. Web3 gamers and beauty enthusiasts are guaranteed a good time.
In the meantime, interested users should visit the Decentraland Marketplace to select their MBW outfits. There will be wearables from DCL Creators, such as CK Bubbles, Supernina, and many more.
Neutrogena will kick off Metaverse Beauty Week with its Boost Your Skin’s Vitals campaign. From the 12th to the 16th of June, Kerry Washington will host a deep-dive session into skincare. This will take the form of gaming experiences that will educate them on different habits that are bad for their skin. Even better, contestants stand the chance of earning two wearables if they meet specific criteria.
Alongside Neutrogena, The Hut Group is also having an experience within the same period. This beauty subscription brand will organize a first-time journey for contestants in Decentraland. These individuals will enter the metaverse to collect Glossyboxes across the virtual world. Anyone who obtains these items will get various beauty products inside IRL boxes.
Other experiences and their debut date include the following:
- Vald̩ Beauty РVald̩ Armor Archway, 12th to 16th of June.
- The History of Nail Art – with CK Bubbles, 12th to 16th of June.
- Clementine Meta-tation, 12th to 16 of June.
- A World of Wellness – with SuperMind’s Supernina, 13th to 16th of June.
- LUSH – Bath Bomb Reveal, 13th of June.
Besides the experiences, participants will also get to enjoy parties. There will also be Masterclasses, Meets, and Greets sessions. Players can visit the Decentraland Events page to learn about the different contests that will feature in the MBW23.