Domi Online Welcomes Harley Swann as New CEO

TL;DR

  • Domi Online has appointed Harley Swann as its new CEO, while co-founder PelleK remains Creative Director, ensuring a clear division between operational and creative responsibilities.
  • The blockchain-based MMORPG is known for its free-to-play, play-to-earn structure with high-risk gameplay mechanics.
  • Recent September playtests improved enemy AI, loot systems, crafting depth, and user interfaces, laying the foundation for a smoother and more rewarding player experience.

 

Domi Online has announced a significant leadership change, appointing co-founder Harley Swann as CEO. Although Swann assumed the role around a year ago, the company made the announcement public via a post on X on October 6. This change is designed to accelerate decision-making processes and drive growth as Domi Online prepares for its next development phase. PelleK continues as Creative Director, overseeing art, music, and world-building to maintain the game’s unique aesthetic and immersive storytelling.

The new executive structure allows each founder to focus on their strengths, with Swann managing strategic operations and PelleK guiding the creative vision. Analysts suggest that this alignment could streamline production timelines and enhance the overall player experience, especially for the game’s expanding blockchain economy. In addition, partnerships with blockchain infrastructure providers are being explored to support smoother NFT integration and tokenized rewards, offering players new ways to engage with the game’s economy.

Playtest Updates Elevate Gameplay And Immersion

From September 17 to 28, Domi Online held a public playtest that introduced key upgrades aimed at refining gameplay mechanics. The update brought smarter enemy AI, improved loot distribution, and a Conquest Guild system, all shaped by player feedback. Combat dynamics and pathfinding were enhanced, creating more challenging and strategic encounters across the game’s diverse zones, including Saint’s Rest, Araenae Jungle, and Leviathan Cavern.

The playtest also strengthened the crafting and professions system, encouraging deeper player engagement with the in-game economy. Server optimizations and user interface upgrades were implemented to ensure smoother gameplay, while a bug bounty program incentivized the community to report critical technical issues, enhancing both stability and player satisfaction. Further plans include seasonal events, competitive tournaments, and expanded lore content, which are expected to increase retention and attract new players globally.

Domi online

As Domi Online moves toward its upcoming open alpha release, CEO Harley Swann emphasizes operational efficiency, while PelleK continues to cultivate the game’s creative and aesthetic elements. With the combination of leadership focus and technical enhancements, players can expect a more immersive, competitive, and rewarding journey through the world of Stannfyr. The project underscores the potential for blockchain-based MMORPGs to blend nostalgic RPG elements with innovative play-to-earn mechanics in a high-stakes, interactive environment.

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