TL;DR
- Immutable launches its Mobile Gaming Division to bring Web3 games to the $121 billion mobile market and accelerate mass adoption.
- The division will invest in top studios, develop products to simplify on-chain integration, and strengthen partnerships with publishers and app stores.
- With over 680 games and backing from Ubisoft, Bitkraft, and King River Capital, Immutable aims to onboard the next billion players to Web3.
Immutable launched its Mobile Gaming Division, a specialized team focused on bringing partner games to the $121 billion mobile market.
The company aims to accelerate mass adoption of Web3 games on mobile devices, invest in high-level studios, and develop products that simplify on-chain integration for developers. The division will also foster partnerships with publishers and app store platforms to ensure Immutable games reach top positions in global rankings.
🚨 ANNOUNCEMENT 🚨
Today, we’re launching the Immutable Mobile Gaming Division.
A specialist taskforce to target mainstream users on mobile with new growth products, expertise, and investments.
Why?
Because over 50% of mainstream gamers play on mobile, generating +$121B in… pic.twitter.com/7vvFw4wFNZ
— Immutable (@Immutable) September 19, 2025
2025 has been a year of strong growth for the platform. Immutable signed partnerships with centralized exchanges and stablecoins, onboarded over 680 games to its ecosystem—including franchises generating more than $100 million—and expanded its presence in web2 games.
The company also completed the merger of the X and zkEVM chains, consolidating its infrastructure. Since April, three games supported by Immutable have reached #1 on stores like Google Play and the App Store, driven by recent judicial shifts and a favorable regulatory environment, including the CLARITY Act and the resolution of the Epic Games Store case.
Immutable Targets the Next Billion Players in a $121 Billion Annual Market
The mobile market represents more than half of global gamers and generates $121 billion per year. The Mobile Gaming Division aims to bring the next generation of on-chain games to the mainstream and the next billion users. The company plans to invest in talent, products, and strategic partnerships to ensure its games are visible and competitive in leading mobile stores.
Immutable offers a full-stack platform that includes Immutable Chain, a scalable Ethereum Layer 2 network; Passport, a wallet and identity solution with over five million sign-ups; and Play, a growth platform designed to acquire and retain players. The company supports some of the most successful Web3 games and develops titles in collaboration with Ubisoft. With backing from investors such as Bitkraft and King River Capital, Immutable holds the largest market share in Web3 gaming and leads the development of player-owned economies and composable game assets.
The launch of the mobile division is a key milestone in Immutable’s mission to onboard the next billion players to Web3, breaking into the world’s most lucrative and accessible gaming category
