L’Officiel, a Paris-born fashion brand is marking its 100-year anniversary. To celebrate this achievement, it will be entering into a partnership with The Sandbox, by launching the Fashion Dune LAND in the Sandverse. This space in the virtual world was created by Benjamin Eymère (Chief Metaverse Officer of AMTD Group). Working with him towards its development are Arthur Madrid and Sébastien Borget.
The #fashion media company @lofficielparis, launches a brand new “Fashion Dune” LAND in @TheSandboxGame, a subsidiary of #AnimocaBrands. The partnership is kicking off #LOfficiel’s upcoming #Metaverse Issue & its global #Metamonth celebration.
More at: https://t.co/aoSIJZR0wJ— Animoca Brands (@animocabrands) May 30, 2022
Details of the L’Officiel Fashion Dune LAND in The Sandbox
The L’Officiel Fashion Dune will help to broaden the digital frontier and find new ways to convey editorial content. It draws inspiration from the desert-like landscapes of the planet Mars. However, it will feature historical pieces from L’Officiel’s archives. The L’OFFICIEL LAND will serve as a digital exhibition theatre. Despite the announcement, it will open to fashion and cultural exhibitions by September later this year.
Benjamin Eymère, CEO of L’OFFICIEL and Chief Metaverse Officer of AMTD is expecting “big things” from this partnership. Here is what he had to say:
“Together with The Sandbox, and under the leadership of AMTD Idea, L’Officiel will push the boundaries of media and entertainment. Web3 is the opening of a new door, and we are thrilled to conquer this new world together with our friends, creators and designers of this new universes.”
Sebastien Borget was also full of positive about this collaboration. Here is what the COO and Co-Founder of The Sandbox said:
“L’Officiel continues to stay at the forefront of the latest fashion trends by acquiring a LAND in The Sandbox and creating a bridge between its audience and the innovators who are building Web3. At the crossroads of generations, between experimentation and a new format of entertainment, the Metamonth event is a first page in the annals of digital fashion, which we are proud to write with L’Officiel.”
About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations.
About L’OFFICIEL
L’Officiel is a global leading media company built on a centennial brand legacy, based in Paris since 1921. It is currently present in 80 countries and with 32 in-language international medias. L’Officiel is today visible by fashion enthusiast worldwide through its extensive, omniplatform digital presence. Recognized as a leading luxury and fashion brand, L’Officiel is an international reference for French style. It is also pioneer in fashion, beauty, lifestyle and contemporary society. L’Officiel, led by AMTD International Inc. (NYSE: HKIB; SGX: HKB), is part of the AMTD International Spider-Net, an interconnected network of key players in media, culture, education and investment banking.
