TL;DR
- Competition offers $120K rewards blending crypto incentives with verifiable environmental impact actions.
- Players advance tiers completing puzzle levels, planting trees through gameplay progression.
- Prizes include MLC tokens, NFTs, in-game items, and reforestation contributions.
My Lovely Planet launched the Pink Diamond Competition on 26 November 2025 with a prize pool of more than $120K, offering a mix of crypto and real‑world environmental rewards. The nine‑tier structure aligns with the studio’s “Play to Save” model, converting in‑game progress into concrete ecological actions that the company says have already funded over 380.000 trees.
The contest uses a nine‑tier diamond ladder culminating in a “Pink Diamond” status and promises financial and non‑financial prizes. According to My Lovely Planet, the top payouts will be delivered in My Lovely Coin (MLC), the game’s native token, and will include exclusive non‑fungible tokens (NFTs), in‑game items and direct environmental contributions made in winners’ names.
1/PINK DIAMOND COMPETITION IS LIVE🚀
Play and earn your part of the $120,000+ prize pool
Rewards, supply, upgrade, strategies…
Everything you need to know is in this thread!🧵👇 pic.twitter.com/K8IupsZBYi
— My Lovely Planet (@MyLovelyPlanet1) November 27, 2025
The company lists MLC as a Polygon‑based asset available on exchanges such as HTX and Dex‑Trade, giving winners a liquid instrument rather than purely cosmetic rewards. The studio highlights a substantive real‑world footprint: more than 380.000 trees planted to date across Madagascar, Canada, Kenya, the US and Tanzania through partnerships such as Graine de Vie, and an explicit target to plant 1 billion trees within ten years.
The core conversion rate of the game is one real tree planted per 100 puzzle levels completed, a mechanism that underpins both the contest’s design and the wider impact claim.
Mechanics, governance and operational notes
The Pink Diamond Competition is built around progressive engagement: players advance through tiers by completing environmental tasks and puzzle levels. The launch material notes the event’s public launch date but leaves the competition end date and full eligibility criteria undisclosed.
Reward claims are expected to be handled via players’ connected cryptocurrency wallets, suggesting a Web3 native distribution flow.
The project incorporates a decentralized autonomous organization (DAO) element to involve players in governance. A DAO is an on‑chain structure that allows token holders to vote on decisions; here it is presented as a mechanism for community input into the game’s evolution and environmental strategy.
Recognition of the studio is cited as context for the initiative: My Lovely Planet has received exposure from Google’s #WeArePlay program, a Unity for Humanity award and participation in the Ubisoft Lab accelerator, which the company references when framing the competition as part of a broader impact strategy.
The blend of token rewards, NFTs and on‑chain governance places the competition at the intersection of gaming, crypto markets and impact finance, raising operational questions for participants and compliance teams.
These include wallet‑based distribution logistics, transparency of tree‑planting verification, and how token‑linked rewards will be administered through exchanges and marketplaces. My Lovely Planet has not published full eligibility or claim procedures at launch, leaving those details to be confirmed.
The Pink Diamond Competition expands My Lovely Planet’s play‑to‑impact model with a $120K+ incentive layer that combines on‑chain rewards and verified reforestation claims. Its success will hinge on transparent prize distribution, verifiable environmental outcomes and the publication of clear eligibility and claim rules.
Next verified milestone: publication of the competition’s full terms, eligibility criteria and end date by My Lovely Planet.
