TL;DR
- Pudgy Penguins partners with DreamWorks for Kung Fu Panda collaboration.
- The brand expands from NFTs into toys and mainstream entertainment.
- Its mobile game reached one million downloads in one month.
Pudgy Penguins, the once digital-only NFT brand, has entered a new phase by partnering with DreamWorks Animation, expanding its reach into mainstream entertainment through the Kung Fu Panda franchise. The collaboration marks the latest step in the brand’s effort to connect blockchain-origin projects with established cultural icons in global media.
Expansion Across Gaming and Media
Over the past year, Pudgy Penguins has built a growing presence within the gaming industry. The brand partnered with Roblox developers to feature in “Steal A Brainrot” and joined forces with NASCAR, aligning its digital identity with large-scale audiences. In August, it released its mobile title “Pudgy Party,” created with Mythical Games, which reached one million downloads in under a month. The milestone reflected growing interest in gaming tie-ins supported by NFT-based intellectual property.
The brand, originally launched in 2021 as an 8,888-piece NFT collection on the Ethereum blockchain, has gradually moved from digital art to tangible products. Following its 2022 acquisition by Luca Netz, Pudgy Penguins began producing physical toys and interactive merchandise. The new partnership with DreamWorks extends its reach to animated film, a medium with established cultural traction and broad consumer familiarity.
