The Sandbox, a decentralized virtual world game has entered into a partnership with Jamiroquai – a seminal jazz-funk band. This partnership was made possible due to the game’s association with the Bravado division of Universal Music Group. The development was made via an announcement on the 18th of May. Following this announcement, there was a video showing this virtual real estate.
The #metaverse is about to get a little funkier…🎶
— The Sandbox (@TheSandboxGame) May 18, 2022
Welcome @JamiroquaiHQ to #TheSandbox, where they will provide a communal place to digitally connect with fans and fellow music lovers!https://t.co/GQSz8HLpK1 pic.twitter.com/tsPwm9fkWd
This partnership with Jamiroquai signifies The Sandbox game’s interest in building a metaverse of multiple experiences. Earlier on, it had earlier partnered with Warner Music Group to launch a musical experience. With this collaboration, it will continue to offer users more immersive gameplay.
Details of The Sandbox and Jamiroquai Partnership
The band was excited and looking forward to working with Sandbox. During the week, they made a statement to that effect. Here is what they had to say:
“Jamiroquai have always been future-facing and super social – creating a LAND where everyone can come together in The Sandbox with a bit of funk, freedom, and fashion will provide a communal place to digitally connect with our fans and fellow music lovers. We look forward to telling you more soon, but for now, can say that hats will definitely be involved.”
The Sandbox is equally happy to onboard the bank to join its partners, which already consists of no less than 200 contributors. Both the COO believes that this collaboration signals something great. Here is what Sebastien Borget had to say:
“The metaverse is driving creativity through new forms of expression and technology in the music and entertainment industry, and it is an honour to welcome Jamiroquai to The Sandbox. We now have partnerships with various legendary musical artists and labels including Snoop Dogg, Jamiroquai, BLOND:ISH, and Deadmau5, and we’re excited to be making The Sandbox a home where artists can connect with their fans in a direct and genuine way.”
The Bravado team is proud to be the facilitator of this partnership. Here is what Rachael Redfearn (SVP A&R and Brand Management) had to say:
“We are delighted to be able to deliver a new method of interaction between artists and their fans and cannot wait to welcome you all into the world of Jamiroquai with The Sandbox. Through new partnerships, we can help our artists deliver content, commerce, and creativity to fans directly, as fully immersive, and innovative experiences. Both Bravado and Universal Music Group are excited to help fans explore the metaverse, alongside their favorite artists, and for the infinite possibilities it will open for fans to more deeply engage in an artist’s vision.”
About Jamiroquai
Jamiroquai is a legendary funk and acid jazz band from London centred on vocalist Jay Kay. Known for the global smash, “Virtual Insanity”, and a string of hit albums and worldwide tours, the Grammy-winning band has sold more than 27 million albums worldwide. Its third album, Travelling Without Moving, received a Guinness World Record as the best-selling funk album in history.
