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The Sandbox Partners with People of Crypto Lab to Launch Diversity

The Sandbox, in collaboration with the newly launched game platform, People of Crypto Lab, is set to launch the first-ever diversity, equity, and Inclusivity program. The program will launch on June 24 at the “Belonging Week” event. To celebrate gamers’ differences, The Sandbox will start its Alpha Season 3 earlier than planned.

The event aims to boldly reaffirm the significance of an equitable Web3. It is worth mentioning that People of Crypto Lab (POC) has the goal of creating a “cultureverse”. It also aims to invest in and amplify communities and creators with different teams, projects, and stories.

The event aims to be all-inclusive as it will represent brown and black women, LGBTQIA+, people of color, brands, developers, and creators.

Highlights of the Diversity, Equity, and Inclusivity Program

People of Crypto Lab platform has announced that it will onboard brands to create metaverse movements and projects that will drive education and cultural awareness. The first cosmetic brand that will integrate into The Sandbox is NYX Professional Makeup, the global cosmetics powerhouse.

This will launch a new wave of consumer education and onboarding in Web3 through #MetaPride. POC Lab and NYX Cosmetics will celebrate Pride Month. The event will highlight makeup as gender-neutral through a collection of non-binary NFT avatars, which will feature voxelized makeup looks for all represented groups within the Progress Pride flag.

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A total of 8,430 avatar NFT drop will be available for minting on June 17. The NFTs will represent an estimated 84.3% global population of different communities of LGBTQIA+ and people of color. Every gender identification, ethnicity, and sexual orientation is represented and the avatar traits will have over 36 skin shades.

The goal is to celebrate human differences. NYX Professional Makeup has announced that it will donate a 100% of its profits from the avatar NFTs sale to the Los Angeles LGBT Center, which is estimated to be $50,000.

More Details about People of Crypto Lab

POC is an innovative and creative hub that is committed to increase participation, representation, and diversity in Web3. It has the goal of building the metaversal blueprint to empower brown and black women, LGBTQIA+, BIPOC, and others for more inclusivity. 

More Information about The Sandbox

The Sandbox is a subsidiary of Animoca Brands. It is a metaverse that offers creators and players an intuitive and decentralized platform to build immersive 3D worlds and gaming experiences and to also trade, monetize, and store their creations safely on the blockchain.

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