TL;DR
- YGG centralizes its news and launches on its new platform YGGPlay.fun.
- The hub integrates a launchpad for new game and token discovery.
- It uses smart contracts for transparent publisher-developer revenue sharing.
YGGPlay.fun will be YGG’s new news hub, with the migration effective November 24, 2025, centralizing announcements, launches and ecosystem activity on a single platform. Presented as the public face of YGG’s editorial and publishing arm focused on casual-access Web3 games, the site concentrates official communications while aligning the ecosystem’s publishing efforts.
What changes with YGGPlay.fun
The company consolidates its news channel on YGGPlay.fun to concentrate information flows and improve visibility of titles, partnerships and products. YGG Play, launched on May 23, 2025, acts as the publishing division that connects studios, community and onchain mechanics, serving as the operational layer behind this shift.
The system incorporates a Launchpad that debuted in mid-October 2025; Launchpad is defined as a platform for discovery and distribution of emerging games and tokens through participation and reward mechanisms. The new hub’s operating model includes token synchronization and player outreach tools designed to scale titles without relying on traditional channels.
Among the studios mentioned as partners are Delabs Games and Proof of Play, and the onchain RPG Gigaverse is cited as the first third‑party partner. The strategy aims to reduce user fragmentation and facilitate direct access to new gaming economies, aligning distribution with onchain participation.
Impact for developers, traders and the market
The migration emphasizes a shift in the publisher‑developer relationship, with YGG promoting agreements based on smart contracts to audit and secure revenue distribution. Co‑founder Gabby Dizon summed up the purpose with a criticism of the old model: “In Web2, many relationships between publisher and developer were unfair,” a phrase attributed to his industry experience. That contractual reform aims to increase transparency around revenues and payable amounts.
In terms of market and token traceability, the platform already offered concrete cases: LOL Land, a game inspired by a classic board, accumulated more than $4.5M in revenue since its launch in May 2025, and its native token $LOL reached decentralized exchanges on November 1, 2025 after a season of Play‑to‑Airdrop. The Launchpad incorporates quest and point systems (YGG Play Points) as an access mechanism to sales and airdrops, designed to boost initial demand and primary liquidity.
For traders and treasuries, the centralization of news can make it easier to read events that affect supply and demand of tokens linked to the YGG ecosystem, as well as to track listings and issuances. For developers, the proposal combines market reach with onchain clauses that seek incentive alignment, while community activity such as the YGG Play Summit held in Manila between November 18 and 22, 2025 included competitions for $100,000 and training and creator programs, indicators of the intent to consolidate an active and competitive user base.
The migration to YGGPlay.fun is a move focused on centralizing communications and strengthening the launch chain of games and tokens within the YGG ecosystem. It involves a bet on onchain mechanisms that seek greater transparency and alignment between publishers and developers, with direct effects on asset discovery and market signals.
