TL;DR


Illuvium has announced a collaboration with G-SHOCK to launch a new collection that combines elements of the digital and physical worlds. The collaboration, titled Illuvium Beyond x G-SHOCK Wave 3 Collection, is scheduled for release on December 9, 2024, and will be available until December 22 of the same year. Through this partnership, a series of Illuvitars, digital representations of its characters, will be introduced, redesigned with the characteristic design elements of the G-SHOCK watch brand.

The collection will feature six popular Illuvium characters, including Greater Aapon, Earth Doka, Pho, Flare, Archos, and Stoic Lynx, which will be available in two versions: holographic and non-holographic. Additionally, each of the Illuvitars will have three different backgrounds, resulting in 18 unique versions and a total of 108 possible variations.

These digital assets not only represent a new form of collecting within the Illuvium universe, but they also highlight the union between the virtual and physical worlds, with the introduction of an exclusive G-SHOCK watch branded with Illuvium, which will be available as one of the rewards of the collaboration.

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Illuvium Merges the Physical and Digital Worlds

Illuvium’s decision to partner with G-SHOCK responds to the growing trend of combining physical products with digital experiences. The collaboration not only offers new assets for Illuvium players and collectors but also marks a further step in exploring how digital goods can merge with the real world, providing a hybrid experience for users.

On December 5, 2024, they will provide additional details on how interested parties can participate in the sale of this collection, which promises to be a key event for the brand’s fans. This collaboration highlights the platform’s focus on expanding its presence in the digital collectibles market while exploring new ways of interaction between physical and digital products