TL;DR
- STEPN reached important milestones in 2024, solidifying its position as a pioneering platform in the integration of Web3 with an active lifestyle.
- Launch of STEPN GO: A social-lifestyle app that rewards users for their movements and social activities.
- Collaboration with adidas: Genesis sneakers and exclusive raffles were launched, including the Ultraboost 5 model, expanding the integration of the physical and digital worlds.
2024 marked a period of significant advancements for STEPN, the platform that has been a pioneer in integrating Web3 with an active lifestyle. Throughout the year, the company achieved new milestones, launched innovative products, and solidified its position within the Web3 ecosystem.
One of the most notable updates was the introduction of STEPN GO, a social-lifestyle app that rewards users for their movements and social activities. This new approach was enthusiastically received. During this month, more than 120 million GMT were activated in MOOAR Box Season 2, and there was massive community participation in various raffles.
— STEPN GO – GUINNESS WORLD RECORDS HOLDER (@Stepnofficial) December 30, 2024
The collaboration with adidas was another important milestone in 2024, with the launch of several Genesis sneaker collections that bridged the physical and digital worlds. This partnership not only increased the brand’s visibility but also offered new opportunities for users. Users gained access to co-branded sneakers and participated in exclusive raffles, such as the one for the Ultraboost 5, launched in December.
Additionally, the STEPN STEPNEMBER event, held in September, celebrated the platform’s third anniversary with great participation, a 100,000 GMT prize, and the distribution of limited-edition Genesis sneakers inspired by adidas designs.
STEPN and the Guinness Records
In terms of expanding its ecosystem, the STEPN community also participated in major achievements, such as the STEPN GO Alpha Draw, which reached an impressive milestone with 50 million GMT locked. The integration with League of Kingdoms expanded opportunities for players within the Web3 gaming space, and the partnership with Shopify allowed the STEPN ecosystem to connect with the commercial world.
Throughout the year, STEPN also set two new Guinness World Records with over 42,000 users participating in virtual activities. The community showed stronger unity than ever, demonstrating the platform’s strength and its ability to innovate within the Web3 industry.
