Atlético de Madrid is collaborating with STEPN to launch the Genesis NFT collection. This initiative is a collaboration between Atlético, WhaleFin, Amber Group’s reference platform, primary sponsor and Official Digital Wealth and Digital Lifestyle Partner of the club. It will be the maiden digital asset offering from the Spanish club.
0/ We are excited to announce our partnership with @atletienglish 🇪🇸 and @WhaleFinApp to launch a first-of-its-kind co-branded Genesis sneaker!https://t.co/tADePqmxuR pic.twitter.com/CXIda6B2NB
— STEPN | Public Beta Phase V (@Stepnofficial) August 18, 2022
The Atlético de Madrid Genesis NFT is a collection of 1,001 football boots. They are categorized into the Common, Uncommon and Rare levels of rarity. Anyone who owns them will get unique benefits on the WhaleFin App. In addition, STEPN members who equip themselves with the non-fungible tokens will earn more rewards for walking.
Details of the Atlético de Madrid Genesis NFT Collection
The Atlético de Madrid Genesis NFT collection sale will go live on the 26th of August. This event will take place on the WhaleFin App. Interested participants will have to register on that platform. However, only 200 shoes will be launched. 180 pieces will be shared through WhaleFin, while STEPN will distribute the other 20 to its members. The Atlético de Madrid Foundation will use 10% of the proceeds to build international schools.
Of the 1,0001 boots in this drop, 850 are Common. This category of digital assets will immortalize periods when the club won national and international titles. It will emphasize essential details like the date and place these events took place. In addition, there will be 140 Uncommon boots that will represent the stadiums. On a final note, there will be 11 Rare Boots. These items will reference the footballers that put their bodies on the line to defend the club every match day.
Owning a piece from this drop offers you a chance at a draw where you can win a trip and hotel nights. In addition, there are also match tickets at the Cívitas Metropolitano available to those who win this lottery. Everyone who purchases boots from this collection will get an official Atlético de Madrid shirt. However, those that buy the Rare NFTs will get more exclusive items. For one, their jerseys will be signed by the team captain.
Commenting on this collaboration, Annabelle Huang was very optimistic. Here are the comments of the managing partner of Amber Group:
“We are very pleased to be part of this collection of NFTs. This launch is an important moment for Amber Group, as we continue with our goal of accompanying brands such as Atlético de Madrid in their transition to Web 3. Now that NFTs have gained in popularity, we want to show the usefulness of these digital assets. online and offline and there is no better way to do it than with STEPN, which unites both worlds. Through this launch, we hope that more people will recognize the value of digital assets as our team continues to develop innovative new spaces to meet with communities to migrate to Web3.”
The Chief Revenue Officer of STEPN did not hide his expectations. He believes that this initiative will help fans connect better. Here is the comment of Mable Jian:
“This partnership with WhaleFin and Atlético de Madrid will offer a unique experience to fans around the world. It is an unprecedented agreement for STEPN. Through this collaboration, we aim to connect the world of physical activity with the Web3 space by providing tangible rewards in the real world. The launch of this collection is a key step in our journey to show the value of collecting and the usefulness of NFTs and we see great potential in helping partners connect with their communities through our products. We are happy to work with such a renowned organization in promoting a healthy lifestyle and promoting interaction with its fans.”
The commercial director of Atlético de Madrid also reaffirms the words of the club’s new partners. Íñigo Aznar had these to say about the collaboration:
“The alliance with WhaleFin opens up a new world of possibilities for the club and for our fans all over the planet. Exploring new ways of getting in touch with our followers and with communities like STEPN allows us to discover day by day the new options offered by Web3”
