Animoca Brands is teaming up with Planet Hollywood to form MetaHollywood, a virtual world and NFT community. This project will become the largest online community for movie lovers, and creators to interact within a Hollywood-themed metaverse. It will also feature a marketplace for digital collectables, moments, events, and experiences powered by blockchain technology and the joint venture’s native utility token. The announcement of this venture was made on the 21st of April.
Animoca Brands and @PlanetHollywood form “MetaHollywood” joint venture for #NFTs, #Hollywood-themed #metaverse, marketplace & community powered by #blockchain and native utility token. The project can be viewed at: https://t.co/vbPwLKfQbn.⁰
Read more at: https://t.co/FJCPwWn88d pic.twitter.com/0Q53EyYIUl— Animoca Brands (@animocabrands) April 21, 2022
With this launch, Animoca aims to bring the Hollywood experience to web3. It also intends to create an opportunity where supporters, studios and creators can own, create and share movies and clips as non-fungible tokens. In this regard, there will be tokenization of no less than 60,000 films from iconic studios like Motion Pictures. Digital assets will also consist of props used by the following movie stars:
- Arnold Schwarzenegger
- Tobey Maguire
- Michael J. Fox
- Jim Carrey
- Sylvester Stallone
- George Clooney
- Scarlett Johansson
- Jason Statham
Other Details of the Animoca Brands and Planet Hollywood Partnership
The plans are already in motion and users can visit the MetaHollywood official website. In addition, there will also be an underlying utility token that will power the metaverse. Asides from the ownership of NFTs, users will get to participate in various events. There will also be multiple experiences and opportunities for interaction amongst players.
The founder of Planet Hollywood could not hide his excitement. Robert Earl was eagerly looking forward to exploring web3. Here is what he said:
“I am thrilled to partner with Animoca Brands as we launch Planet Hollywood into the metaverse. The universal appeal of the film, along with our unprecedented collection of iconic memorabilia, make the possibilities limitless. Through MetaHollywood, we will offer utility and functionality that is unrivalled in this burgeoning sector, and I cannot wait to see what our users create using the power of their imagination.”
The co-founder and executive chairman of Animoca Brands was also looking forward to creating something amazing. Here are the comments of Yat Siu:
“NFTs are an excellent form of storing culture, and Planet Hollywood owns some of the most fascinating moments in human pop culture. We are very excited to partner with Robert Earl and Planet Hollywood to bring this iconic brand into the rapidly growing world of Web3. The MetaHollywood joint venture will create tremendous opportunities by leveraging Planet Hollywood’s vast network of celebrities and IPs and combining them with our industry expertise and our broad portfolio of products and companies.”
