TL;DR
- XBorg launched the MyBlue app in collaboration with Team Liquid, gaining over 7,000 new users and distributing nearly 63,000 wearables.
- A new Analytics Dashboard was introduced to provide greater transparency on key metrics like liquidity and DEX earnings.
- XBorg expanded its team and launched a global growth campaign, with plans to engage communities from countries like India, Russia, and Brazil.
The XBorg ecosystem made several important developments and updates in November, marking a month of growth and expansion across various areas. One of the most significant events was the launch of the MyBlue app, developed by XBorg in collaboration with Team Liquid.
The esports team initiated a marketing campaign to attract its fanbase to the platform, which included a live crane game on Twitch with products from brands like Alienware. Additionally, a special campaign was created in honor of Hungrybox, a Super Smash Bros player, offering fans the chance to complete missions and unlock exclusive items within the app. As a result, MyBlue gained more than 7,000 new users, distributed nearly 63,000 wearables, and completed over 150,000 missions within two weeks.
November was jam-packed with exciting XBorg developments! 👏
– TL's MyBlue Launch Campaign
– Global Community Growth Campaign Kickoff
– Analytics Dashboard Launch
– $XBG Reward Program S4 StartCheck out our Month In Review below ↓https://t.co/C9eddnbUVU
— XBorg (@XBorgHQ) December 6, 2024
Regarding analytics tools, XBorg launched an anticipated Dashboard that allows users and investors to track key metrics such as liquidity, DEX fee earnings, and trading pressure. This initiative aims to provide greater transparency to the platform and keep users well-informed about the ecosystem’s performance.
XBorg: Updates and Team Expansion
Another important update was the revision of the XBG Reward Program. In its fourth season, the program removed the multipliers granted by partner NFTs, and now only holders of specific XBorg Prometheus NFTs receive these benefits. This program allows XBG holders to access a monthly reward pool of 1,000,000 XBG and participate from Arbitrum and Solana without needing to lock their tokens.
Furthermore, XBorg expanded its team and posted job openings for various positions, including developers and social media managers. The goal is to strengthen its structure ahead of 2025. In parallel, the company launched a global community growth campaign, aiming to expand its user base in regions outside Europe. To this end, Discord channels in several languages were created, and collaborations with communities in countries like India, Russia, Turkey, Brazil, and Germany were established.
Finally, “Chomp,” the new mascot of XBorg, was unveiled. It is expected to appear in the company’s social content and eventually become an unlockable companion in their apps. November also saw impressive performance on social media, with over 382,000 impressions and an increase in engagement rate. However, the price of the XBG token fell by 10.7% throughout the month, closing at $0.2120.
